2020全美零售联合会（NRF）展会回顾：零售商的人VS机器人
The following article is from 中英行业资讯 Author 海外研究员
Two of the biggest takeaways from the National Retail Federation Big Show in New York this week were at either end of the human-robot spectrum.
Sure, there was plenty of talk about how retailers are taking advantage of AI and machine learning, how they are creating new ways to engage shoppers at the checkout and what they’re doing to bolster their sustainability efforts, but the real innovation is going on with the consumer-facing activities of both humans and machines.
本周在纽约举行的全美零售联合会(National Retail Federation)大型展会上，有两件最重要的展品属于人类和机器人的范畴。
当然,也有很多讨论是关于零售商如何利用人工智能和机器学习的,他们又是如何创造新的方法来吸引顾客买单,以及他们在研究如何努力增加顾客的黏度,但真正的创新则是人类和机器面向消费者的活动。
For human labor, there was plenty of information about workforce management, task management and gamification.
And there was a slew of new user interfaces to help push decision-making down to the front-line employee’s smartphone.
All of these solutions are designed to help retail workers better meet the exact desires of shoppers in real time so the physical store can compete more effectively with digital-only merchants.
A variety of vendor solutions have amped up the possibilities for management to communicate with store employees by moving from straightforward list-based instructions to more elaborate and interactive programs.
对于人工劳动，有大量关于劳动力管理、任务管理和游戏化的信息。此外，还有大量新的用户界面，帮助把决策推到一线员工的智能手机上。
所有这些解决方案都是为了帮助零售人员更好地实时满足购物者的需求，这样实体店就可以更有效地与电子商家竞争。
各种各样的供应商解决方案通过从简单的基于列表的指令转移到更复杂的交互式程序，提高了管理人员与商店员工沟通的可能性。
For robots, there were additional capabilities, business use cases and a somewhat clearer ROI in the near future. Retailers are increasing their investment in robotics technologies at the store and throughout the supply chain.
对于机器人，在不久的将来会有更多的功能、商业用例和更清晰的ROI。零售商正在增加对商店和整个供应链机器人技术的投资。
For both human-to-human systems and robotic ones, traditional retailers are pushing back against the digital tide with engaging new solutions.
For example, Neiman-Marcus is using an innovative fitting room assistant app to help merchants better address the needs of the shopper on the spot with everything from accessories to shades and colors.
And Walmart, as RetailWire reported earlier this week, is implementing a new e-commerce fulfillment DC that will have robots picking orders, a technology that could eventually be deployed at stores as well.
无论是人对人系统还是机器人系统，传统零售商都在用新的解决方案来对抗数字潮流。
例如，内曼-马库斯(Neiman-Marcus)正在使用一款创新的试衣间助理应用程序，帮助商家更好地满足购物者现场的需求，从配件到色调和颜色，无所不包。
正如本周早些时候报道的那样，沃尔玛正在实施一个新的电子商务执行中心，该中心将会有机器人来挑选订单，这项技术最终也会被应用到商店中。
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